National Menswear Pop-Up, Northern Grade, Comes to Richmond

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NG-COLLAGEMenswear Pop-Up, Northern Grade, will make its debut in Richmond this weekend, September 21st and 22nd. This mobile market features the very best American-manufactured goods and it’s a must-see for the entire family. This is one of three stops for the unique event, traveling next to Chicago and then Minneapolis. Produced by Katherine and Mac McMillan, the team behind the menswear brand Pierrepont Hicks, Northern Grade is a market by a brand for the brands. Katherine McMillan said, “American brands are growing at a fast pace, and Northern Grade’s goal is to help. In the current world of today’s fashion and technology, the male consumer wants to know more about what is behind the brands he covets. Northern Grade gives him a chance to shake that designer’s hand and talk.”

Each Northern Grade market features music, spirits and great local food. While it’s about bringing in new brands from other regions, Northern Grade is largely about supporting local brands. And Richmond has some amazing local menswear brands. Need Supply Co. will host the event and helped secure one of Richmond’s most unique locations: the Power Plant at Haxall Point, a hydroelectic plant that formerly provided power to downtown Richmond. Local menswear giant, Ledbury, will be participating as well. Elisabeth Edelman, VP of Branding at Ledbury said, “Northern Grade is the ideal opportunity for Ledbury to showcase our Commonwealth Collection. These pieces are not just made in the United States, they were created in partnership with Virginia artisans who share our value for designing with the highest quality materials. One of our partners, Marcus Wiley of Wiley Belts in Free Union, VA, will join us at our booth, making belts on-site and walking guests through the hand-crafted process behind the belts. We will also be selling our Monroe Cufflinks, which were made with silversmith Joe Rhames of Charlottesville.”

So here are the details you need to know about spending your weekend in style:

Hours:

Saturday, September 21st – 11 a.m. to 7 p.m.

Sunday, September 22nd – 11 a.m. to 5 p.m.

Brands in Attendance:

  • Need Supply Co.
  • Pierrepont Hicks
  • Osmium
  • Almond Surfboards
  • Shockoe Denim
  • Mother Freedom
  • Moore & Giles
  • Cadet
  • BillyKirk
  • Odd Couple Shop
  • Ursa Major
  • Woolrich
  • Billy Reid
  • The Hill-Side
  • Cause + Effect
  • Archival Clothing
  • Appalatch Outdoor Apparel Company
  • Square Trade Goods Co.
  • R. Riveter
  • Ledbury
  • Stock Manufacturing Co.
  • Lumina Superior Dry Goods
  • Jack Donnelly
  • Clay + Bros
  • Shwood

Food & Drinks by:

  • Lamplighter Roasting Co.
  • Pizza Tonight
  • Hardywood Park Craft Brewery

Photobooth by Smile Booth

Featuring a commissioned mural by Duncan Robertson

Men’s Grooming by David Foster of Foster Cuts

A kid’s lounge sponsored by bbgb books.

Northern Grade Richmond is free to the public. Parking is available by the Pipeline Overlook or at the James Parking Deck at 1001 Haxall Point. For more information, please contact: northerngrade@needsupply.com.

Courtney Skunda is a PR and Marketing Director in Richmond. She also works supporting local boutiques, designers and artists around the country with a company called The Nearby. You can keep up with her fashion musings on her blog, Cobblestone Couture, or on Twitter and Instagram.

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